We protect and secure the lives, assets & aspirations of our clients by delivering financial solutions that reflect our commitment to continuously understand and meet the needs of our stakeholders and our community.
BAF will be the Best financial services firm in the markets we serve.
Our Core values can be summarized in one word: PRIDE
P - Proud heritage driven by a people centered purpose and community minded spirit.
R - Reaching beyond barriers with financial strength, whilst delivering dynamic products and services.
I - Innovation that encourages entrepreneurship and employee empowerment that delivers on the promises to our clients.
D - Dependability and integrity that everyone can rely on to uphold the highest ethical standards.
E - Excellence in service, productivity and accountability in a harmonious environment, where everyone matters
